Publicis Live for Lacoste

Each year, Lacoste organizes its “Master Lacoste” seminar and invites all the store managers, ie 250 people.
The opportunity to unite the teams and present the collections to come. The entire Studio Rouchon had been privatized over 3 days.
The plenary sessions were organized on our set 1, transformed into an evening decor with a DJ set, a graffiti animation, a cocktail party and an open bar.
Workshops punctuated the seminar on the other platforms.