In 1959, Jacques Rouchon was already a renowned photographer working for international fashion magazines and Parisian advertising agencies when he opened his first real studio with his wife Françoise in rue de Marignan, close to all the fashion designers.
In 1973, Studio Rouchon moved to a former spice warehouse in the 5th arrondissement with two other photographers (Henri Mardyks and Jean-Claude Dewolf) to create the first large complex dedicated to advertising photography, covering almost 2,000 m2.